# Fauna and Flora International raise £33,000 from Web/WAP site

- Link: https://fundraising.co.uk/2004/06/09/fauna-and-flora-international-raise-33000-webwap-site/
- Published: 2004-06-09T23:00:00+01:00
- Author: Howard Lake

Sales of animal-sound ringtone downloads from Fauna and Flora International’s (FFI)
new Web/WAP site wildlive! have raised £33,000 in five and a half months.
FFI has
combined an online community website with WAP technology to offer a service that
is accessible via both computer and mobile phone.

 

 

## Advertisement

The site was built by etribes.com and was launched on 1 June 2004. Yet without any
publicity it had already raised £33,000 from its animal ring-tones section in its
testing period between mid-December 2003 and May 2004. This offers twenty-one tones
such as a barking zebra and the melodic sound of tree frogs. These can be bought
and downloaded to a mobile phone almost instantly.

 

 

Wildlive! was implemented using a grant from The Vodafone Group Foundation together
with technical support from Vodafone UK. Vodafone also transfers 100% of the income
generated through downloads to FFI. Through the site FFI aims to provide a valuable
information resource and a venue for sharing best practice, news and ideas about
conservation around the globe.

 

 

As well as the ringtone income, the site also allows visitors the chance to buy 
photographs, pay their annual subscription to FFI if they are members, or make a
donation online.

 

 

Ken Banks, Project Technical Advisor at FFI, said: “with the help of Vodafone Global
Content Services we plan to extend the service throughout 2004, looking specifically
at a global rollout and region-specific content.”

 

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