# Animal rescue centre's supporter magazine redesigned

- Link: https://fundraising.co.uk/2004/06/01/animal-rescue-centre039s-supporter-magazine-redesigned/
- Published: 2004-06-01T23:00:00+01:00
- Author: Howard Lake

Animal welfare charity the Mayhew Animal Home & Humane Education Centre has had 
its supporter magazine, “Animal Rescue”, redesigned by This Way Up.
The magazine,
which is mailed to 10,000 of the charity’s registered donors three times a year,
is designed to update supporters on the work and activities of the London animal
home.

 

 

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The new layout will make use of more feature-led design techniques, such as modern,
sans serif typography, bold images and colour. The magazine retains its existing
masthead.

 

 

“We wanted to overhaul the title to look more like a magazine and less like a newsletter,”
said Steve Harvey, managing partner at This Way Up.

 

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