# Leonard Cheshire makes its first CRM partnership

- Link: https://fundraising.co.uk/2004/05/30/leonard-cheshire-makes-its-first-crm-partnership/
- Published: 2004-05-30T23:00:00+01:00
- Author: Howard Lake

Disability charity Leonard Cheshire will receive an average of £100 for each sale
that it helps generate for Gowrings

 

Mobility, the manufacturer and supplier of wheelchair passenger vehicles.
This partnership
marks Leonard Cheshire’s first move into cause related marketing.

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In addition to supplying adapted vehicles to families, charities and public sector
organisations, Gowrings Mobility offers a range of mobility products including swivel
seats, power wheelchairs and scooters.

 

A donation will be made to Leonard Cheshire for each sale of any of these products
as a result of this one-year partnership.

 

 

In addition to this, Leonard Cheshire will also benefit from prizes for auctions,
employee participation in fundraising events and a prominent presence at Mobility
South, an exhibition and event organised and

 

sponsored by Gowrings Mobility.

 

 

Mark Bishop, Head of Corporate Fundraising for Leonard Cheshire, commented,

 

“As a charity we have held off entering into any cause related marketing initiatives
till now because we’ve been determined to find the right ‘fit’… This is the first
of what we hope will become a series of CRM partnerships that we will develop over
the next year.”

 

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