# Childline uses direct mail to boost gifts via SMS

- Link: https://fundraising.co.uk/2004/05/28/childline-uses-direct-mail-boost-gifts-sms/
- Published: 2004-05-28T23:00:00+01:00
- Author: Howard Lake

Childline’s next direct mail appeal will encourage supporters to let the charity
communicate with them via text.
The new campaign run by agency Bluefrog demonstrates
how a leading charity is attempting to integrate its communications and fundraising
activities. Few supporters will communicate with the charity exclusively online 
or via SMS, yet these media can be some of the most cost-effective for charities
to use. So, the charity is relying on paper communications to increase the number
of its supporters who are willing to let the charity communicate with them via their
mobile phones.

 

 

## Advertisement

The direct mail pack encourages supporters either to make a £3 premium rate donation
by text or to register their details for further communications from the charity.

 

 

Everyone who gives their details will be called on their mobile phone with a request
that they upgrade to become a regular giver.

 

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