# Shelter rebrands national network of shops

- Link: https://fundraising.co.uk/2004/05/27/shelter-rebrands-national-network-shops/
- Published: 2004-05-27T23:00:00+01:00
- Author: Howard Lake

**Shelter is today unveiling the first of its newly refitted and refurbished shops
across the country.**

Derby sees the first Shelter shop to be revamped in line with the charity’s new 
corporate identity, logo, strapline (“Bad housing wrecks lives”), and Million Children
Campaign, and forms part of a major

re-positioning initiative aimed at bridging public misconceptions surrounding homelessness.

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Gillian Osrin, Marketing and Retail Operations Manager, said: “All the shops have
been given a face-lift to coincide with our re-brand and drive to enable people 
to gain a better understanding of the work Shelter does. We’ve succeeded in looking
good on a budget, expanding our stock and ensuring shopping here is a more

enjoyable experience for our customers.”

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