# National Asthma Campaign rebrands

- Link: https://fundraising.co.uk/2004/05/14/national-asthma-campaign-rebrands/
- Published: 2004-05-14T23:00:00+01:00
- Author: Howard Lake

**The National Asthma Campaign has become Asthma UK.**

The new name and rebranding were launched on 4 May 2004, World Asthma Day.

Donna Covey, Asthma UK’s Chief Executive, said: “We believe ‘Asthma UK’ clearly 
communicates that we are the country’s dedicated charity for people with asthma.
It demonstrates that asthma is our expertise and will make our services – such as
our adviceline, staffed by asthma nurse specialists – easier to find.”

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