# Breakthrough turns down £1 million CRM offer from Nestlé

- Link: https://fundraising.co.uk/2004/05/10/breakthrough-turns-down-1-million-crm-offer-nestla/
- Published: 2004-05-10T23:00:00+01:00
- Author: Howard Lake

**The Independent newspaper reports that Breakthrough Breast Cancer has rejected
a cause related marketing (CRM) deal with food company Nestlé for ethical reasons.**

Maxine Frith, Social Affairs Correspondent at The Independent, [said that the charity turned down the promotional offer](https://www.independent.co.uk/life-style/health-and-families/health-news/breast-cancer-charity-rejects-nestl-atilde-copy-s-acirc-pound-1m-5354496.html)“
because of ethical concerns over the company’s promotion of formula baby milk in
the Third World.”

The donation, which reportedly involved on-pack promotion for the charity, would
have been worth about 10% of the charity’s current annual income.

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