# Boeing 747 named after UNICEF's successful fundraising programme

- Link: https://fundraising.co.uk/2004/05/08/boeing-747-named-after-unicef039s-successful-fundraising-programme/
- Published: 2004-05-08T23:00:00+01:00
- Author: Howard Lake

**British Airways has named one of its Boeing 747 aircraft “Change for Good” to 
commemorate its 10-year fundraising partnership with UNICEF.**

The Change for Good campaign has raised over £17 million in loose change donated
by BA’s passengers. To mark the 10th anniversary of the campaign Queen Elizabeth
unveiled the aircraft named “Change for Good” at Heathrow airport. There can be 
few fundraising programmes that have received this level of recognition.

UNICEF were fortunate in attracting even more press coverage for the event than 
they might have expected: UNICEF Goodwill Ambassador Sir Roger Moore stepped in 
to give the curtain a quick tug when the Queen’s unveiling didn’t quite work. Moore’s
role as James Bond generated many stories along the lines of “The Name Was Bond,
Your Majesty” and “On her Majesty’s service”.

## Advertisement

 * **[Three charities collaborate to maximise income from conference resources](https://fundraising.co.uk/2004/05/09/three-charities-collaborate-maximise-income-conference-resources/)**(
   9 May 2004)
 * **[I Eat Chuggers t-shirt](https://fundraising.co.uk/2004/05/09/i-eat-chuggers-tshirt/)**(
   9 May 2004)
 * **[Oxfam to launch chain of fairtrade coffee shops](https://fundraising.co.uk/2004/05/12/oxfam-launch-chain-fairtrade-coffee-shops/)**(
   12 May 2004)