# Department of Health funds second round of BHF’s anti-smoking posters

- Link: https://fundraising.co.uk/2004/05/04/department-health-funds-second-round-bhf039s-antismoking-posters/
- Published: 2004-05-04T23:00:00+01:00
- Author: Howard Lake

**The Department of Health has contributed an extra £1 million to fund a second 
burst of the British Heart Foundation’s (BHF) ‘Give Up Before You Clog Up’ anti-
smoking campaign.**

The extra funding is paying for poster advertising at more than 1,700 poster sites
across England. The posters feature the arresting ‘goo’ imagery linking a cigarette
tube and a fat-filled artery.

The Department had already pledged £15 million in 2003 over three years for charities
to run tobacco control campaigns on its behalf. It contributed the additional £1
million after the BHF reported that almost half of all smokers who called its anti-
smoking helpline since 1 January 2004 have quit smoking.

## Advertisement

The adverts will remain on prominent roadside billboards and underground stations
until 15 May 2004.

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