# Our Lasting Tribute wins DMA 2004 innovation award

- Link: https://fundraising.co.uk/2004/05/03/our-lasting-tribute-wins-dma-2004-innovation-award/
- Published: 2004-05-03T23:00:00+01:00
- Author: Howard Lake

**Our Lasting Tribute, the In Memoriam fundraising programme devised by direct marketing
agency Whitewater, has won the excellence award for innovation at the Direct Marketing
Association’s 2004 awards.**

Whitewater’s MD, Steve Andrews, accepted the award at a ceremony in London’s Portman
Square last week. The awards are designed to celebrate success in the direct marketing
industry and beyond. There were three categories: Innovation, People Development
and Customer Relations: those shortlisted for awards came from a wide variety of
industry sectors.

Our Lasting Tribute was launched in February 2003 and has since developed undraising
programmes for over 40 charity clients, both in the UK and the US. At the heart 
of its approach is the recognition that people are strongly motivated to pay tribute
to loved ones they have lost, and that setting up a charity fund in memory of this
person can be both therapeutic for the bereaved, as well as source of income for
charities.

## Advertisement

Matthew Hunt, Head of Marketing and Development (UK), said: “It’s great that our
approach to In Memoriam fundraising is not only working for our member charities,
but also that an organisation like the DMA recognises that this is a truly innovative
approach”.

 * **[14% of home movers request information on charities, says Royal Mail](https://fundraising.co.uk/2004/05/04/14-home-movers-request-information-charities-says-royal-mail/)**(
   4 May 2004)
 * **[Quarriers selects Burnett Works for strategic input](https://fundraising.co.uk/2004/05/05/quarriers-selects-burnett-works-strategic-input/)**(
   5 May 2004)
 * **[JustGiving extends Christian Aid Week appeal online](https://fundraising.co.uk/2004/05/05/justgiving-extends-christian-aid-week-appeal-online/)**(
   5 May 2004)