# Claritas reports 'most generous' towns in the UK

- Link: https://fundraising.co.uk/2004/04/23/claritas-reports-039most-generous039-towns-uk/
- Published: 2004-04-23T23:00:00+01:00
- Author: Howard Lake

Data company Claritas Acxiom have identified those towns which have the highest 
number of people giving to charity.
If you are planning a street collection, you
could do no better than holding it in Marlborough in Wiltshire. That is the most
generous town in the UK according to Claritas Acxiom’s new research into the giving
habits of residents of 597 towns. Here 76.5% of people give to two or more charities
each year, compared to the national average of 58.8%.

 

 

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Just below Marlborough come Amersham, Reigate and Pulborough.

 

 

Conversely, if your charity fundraises in Erith, South Shields and Morden, you might
be finding it hard work: according to the Claritas report just 43.6% of people in
the latter are regular givers.

 

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