# Woodland Trust achieve their most successful raffle ticket mailer yet

- Link: https://fundraising.co.uk/2004/04/19/woodland-trust-achieve-their-most-successful-raffle-ticket-mailer-yet/
- Published: 2004-04-19T00:00:00+01:00
- Author: Howard Lake

An innovative new raffle ticket product designed, produced and mailed by direct 
mail specialists Adare Halcyon has been hailed by The Woodland Trust as their ‘most
successful raffle ticket mailer ever.’

 

The Woodland Trust sends out seasonal raffle ticket mailers to its supporters. The
responses and donations received following their Spring raffle mailer were exceptional,
exceeding those of all their previous raffle mailings and the success has been attributed
to the innovative new format.

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Adare Halcyon’s Direct Mail General Manager, Phil Teer commented “The new format
mailer replaced the old style stitched book raffle tickets with a more cost effective
A4 sheet of five tickets. This format enabled the tickets to be personalised with
the supporter number, name and address and URN (unique reference number) so that
data could be captured more effectively and removed the need for hand written entry
of contact details on tickets returned without being completed by the supporter.

 

The personalised documents could then be match mailed with the correct number of
tickets allocated to the correct donor. Producing the mailer in this way ensured
that 100% integrity could be maintained for the client.”

 

more: www.adarehalcyon.com

 

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