# Sick Children's Trust uses Internet in its first fundraising appeal

- Link: https://fundraising.co.uk/2004/04/19/sick-children039s-trust-uses-internet-its-first-fundraising-appeal/
- Published: 2004-04-19T23:00:00+01:00
- Author: Howard Lake

The Sick Children’s Trust is using a mixture of direct mail and the Web to communicate
its first fundraising activity.
The trust is promoting “Slumber for the SCT” which
will take place throughout May 2004. People will be encouraged to hold a slumber
party with friends to raise funds. Fundraising packs will be available for download
from the charity’s Web site.

 

 

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It is encouraging to see a charity integrate the Internet with its first ever fundraising
appeal. Clearly it recognised the significant cost savings it could achieve by handling
distribution of its fundraising materials online.

 

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