# This Way Up design consultants to rebrand Crimestoppers

- Link: https://fundraising.co.uk/2004/04/16/way-design-consultants-rebrand-crimestoppers/
- Published: 2004-04-16T23:00:00+01:00
- Author: Howard Lake

**Crimestoppers Trust, the crime-prevention charity, has appointed design consultants
This Way Up to develop their brand positioning.**

The design agency says that it “will rationalise the charity’s identity to help 
create strong and consistent messaging.” The rebranding is part of a drive to increase
the number of actionable calls their hotline receives.

Crimestoppers Director of Communications Jane Reay explains the charity’s plans:“
We want the public to call us without fear of repercussions and to know that their
call will really make a difference. To achieve this we felt the need to highlight
our profile as a charity and to ensure clarity of message.”

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