# Institute of Fundraising responds to Postcomm on VAT

- Link: https://fundraising.co.uk/2004/04/08/institute-fundraising-responds-postcomm-vat/
- Published: 2004-04-08T23:00:00+01:00
- Author: Howard Lake

**The Institute of Fundraising has warned that many charities would have to reduce
their direct mail fundraising activities if the Royal Mail was required to charge
VAT on its postal services.**

The proposal to remove the Royal Mail’s exemption from VAT is contained in independent
regulator Postcomm’s current consultation document ‘A Review of Royal Mail’s Special
Privileges’. The Institute is concerned that the introduction of VAT would add to
UK charities’ burden of unrecoverable VAT and add to charities’ expenditure on fundraising
via direct mail.

The Institute estimates that the charity sector spends at least £100 million a year
on postal services. This does not include special services such as rapid delivery
or purchases from local post offices by small charities. Having consulted on VAT
issues in 2001 and again this year, the Institute reports that its members, whether
large or small charities, would have to “reduce their postal activities due to increased
costs or see an increase in costs that would draw money away from other activities.”

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Spending on postage accounts for between 1 and 8% of voluntary income, according
to the Institute, with the smallest charities generally spending the largest proportion
of voluntary income on postage costs.

The Institute is certain that increased postage prices would directly affect direct
mail, a key fundraising activity for recruiting new supporters and retaining existing
supporters. For example, in 2002/2003, direct mail accounted for 4.7% of new voluntary
income. Any reduction in direct mail activities due to increased costs would therefore
result in a drop in the number of new donors recruited.

In addition, service delivery would also be affected, as voluntary organisations
use the postal service to inform both donors and beneficiaries of services. Membership
bodies too would face increased costs in communicating with their members.

One respondent told the Institute: “We estimate that our postage costs would increase
by £250 000. In other words, we would have £250 000 less to invest in fundraising
and providing information and support.” Another charity stated that that they were
sure that “donors wouldn’t add an extra 17.5% to donations to compensate us!”

The Institute’s response therefore concluded: “We would urge Postcomm and the Government
to ensure that any changes to Royal Mail’s exemption from VAT are only made after
full consultation with the voluntary and community sector and that steps are taken
to ensure that VCOs do not suffer increased costs due to any changes.”

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