# Aquaplastics runs click-to-give site for WaterAid again

- Link: https://fundraising.co.uk/2004/04/08/aquaplastics-runs-clicktogive-site-wateraid-again/
- Published: 2004-04-08T23:00:00+01:00
- Author: Howard Lake

**The European plastics industry is trying to repeat its successful online fundraising
for WaterAid last year by relaunching its click-to-give Aquaplastics Web site.**

In 2003 the European plastics industry’s Aquaplastics.org Web site raised ‚€150,000(
around £103,700) for WaterAid’s water projects in Africa. The site used the click-
to-give-for-free model whereby visitors can click once per day on a button, releasing
10c each click from the corporate sponsor.

Flushed with their success (pun intended), the site has been relaunched this year
with the same target of generating 1.5 million clicks to raise ‚€150,000, again 
for WaterAid. It was launched on World Water Day, 22 March 2004, and will run to
22 June 2004. The site is already over one third of the way to its target, having
raised ‚€54,807.70 to date, represented effectively by a childlike animated drawing
of a water jug with totaliser on its side, being filled drip by drip. Indeed, the
site might well have raised more money because it offers several suggestions to 
donate or otherwise support WaterAid.

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By naming the site ‘Aquaplastics 2004’ there is a hint that this might become an
annual campaign. Aquaplastics is WaterAid’s second corporate sponsor to use this
click-to-give model, following on from the rapid success in 2001 of the Thames Water-
supported Givewater.org, which raised £100,000 in two weeks. So, given this year’s
success, there is clearly room for further iterations of the campaign.

Indeed, this year’s Aquaplastics site has been redesigned. Facilities include a 
daily e-mail reminder, and a daily quiz that gives visitors the chance to earn a
bonus click. The site also suggests ways that other companies can support the campaign
through promoting it to their staff or by matching the money raised through clicks
with its own donation. It has been published in six languages and the site automatically
attempts to supply the site in a language relevant to the visitor’s location.

Another new development was improved measures to prevent fraudulent or automated
clicking systems.

The site has once again been built by Ellipsis Media using their content management
system dotEditor. It was launched with a viral e-mail campaign sent to all supporters
who had registered to use the site last year.

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