# Sense hires Catalyst for donor development

- Link: https://fundraising.co.uk/2004/04/03/sense-hires-catalyst-donor-development/
- Published: 2004-04-03T23:00:00+01:00
- Author: Howard Lake

**National deafblind charity Sense has appointed charity communications agency Catalyst
to work alongside its Direct Marketing team.**

The Oxford-based company will take over Sense’s donor development account, previously
held by Bluefrog. Headed by Managing Director Marc Middleton-Heath, Catalyst’s main
task will be to build Sense’s income through increased donor loyalty. The company
is likely to handle at least eight key donor appeals and communications over the
coming year.

Marc Middleton-Heath says: “Much of Sense’s work has been successful and we want
to help them turn a good programme into a great programme.”

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Michael Newsome, Head of Direct Marketing at Sense, said: “Catalyst were appointed
amidst extremely stiff competition, primarily for their ability to challenge the
team – they offered strategic insights into parts of the programme that we had previously
been told couldn’t be bettered. Their fresh and exciting approach also took into
account the need for a charity to control costs very tightly.”

Sense will also be working with Cascaid on cold direct mail creative testing, and
with Response One, who are providing consultancy and list-buying support on direct
mail.

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