# GoodLot launches new online game for charity

- Link: https://fundraising.co.uk/2004/03/30/goodlot-launches-new-online-game-charity/
- Published: 2004-03-30T23:00:00+01:00
- Author: Howard Lake

**GoodLot.co.uk, the UK online arm of charity lottery operator Novamedia, has launched
a new game in association with Best Western Hotels.**

The GoodFlight game offers players the chance to win a three-night trip to a European
city for two persons. Players stake £2 a week or subscribe for a year. They pick
a lucky number from a fictitious mix of city, hotel, travel companion, activity 
and restaurant choices. Five matching numbers wins a holiday plus £2000 spending
money in the weekly draw. GoodLot.co.uk gives 30% of its net profits to charity.

GoodLot has developed a range of online partnerships to promote its games. Online
Marketing Manager Sara Waller said: “Competition sites like My Offers and OKMail
have resulted in 200% ROI on acquisition and GoodLot plan new email campaigns alongside
Skyscrapers in April to promote GoodFlight and the rest of the games suite. Affiliate
partnerships with rewards sites like Loquax and Greasy Palm also prove successful
as do search engine keywords and links.”

## Advertisement

GoodLot recently hit the Lycos viral top 5 with the quirky CamelLot game of racing
camels.

GoodLot reports that it has a range of new games launching during Spring.

GoodLot and The GoodFlight game are operated by Novamedia, which has raised ‚€3 
Billion for charities to date. GoodLot’s partner charities include National Missing
Persons Helpline (as supported by GoodLot Ambassador Dame Anita Roddick) and Peace
Parks, the elephant charity as supported by GoodLot Ambassador Nelson Mandela. GoodLot
gave ‚€4 million to Peace Parks in 2003.

Novamedia is currently investigating the possibilities of entering the UK market
place as part of their international expansion strategy. It has already announced
that it is planning to launch a UK version of its successful Dutch Postcode Lottery.

 * **[GoodLot launches new online game](https://fundraising.co.uk/2004/04/06/goodlot-launches-new-online-game/)**(
   6 April 2004)
 * **[CTT launches online weekly lottery system for charities](https://fundraising.co.uk/2004/04/07/ctt-launches-online-weekly-lottery-system-charities/)**(
   7 April 2004)
 * **[Woodland Trust achieve their most successful raffle ticket mailer yet](https://fundraising.co.uk/2004/04/19/woodland-trust-achieve-their-most-successful-raffle-ticket-mailer-yet/)**(
   19 April 2004)