# SCF integrates online activity for Save the Children Week

- Link: https://fundraising.co.uk/2004/03/29/scf-integrates-online-activity-save-children-week/
- Published: 2004-03-29T23:00:00+01:00
- Author: Howard Lake

**Save the Children is integrating a microsite and online banner adverts with its
other press, posters, inserts and direct mail promotion of its upcoming fundraising
week.**

The theme of the Week is “skip a treat and help educate the world’s poorest children.”
Celebrities, children and supporters are all being asked to skip a treat such as
a chocolate bar and donate the money saved to the children’s charity. The Week takes
place between 25 April and 1 May 2004.

The online activity includes a microsite at www.skipatreat.org.uk. Participants 
will be able to upload pictures and messages about the treats they will be skipping.
Banner adverts will also appear on sites including lastminute.com, thisislondon.
co.uk, and ebay.co.uk.

## Advertisement

The campaign is being run by agency Proximity London.

 * **[DebRA raises £60,000 online within 24 hours](https://fundraising.co.uk/2004/03/30/debra-raises-60000-online-within-24-hours/)**(
   30 March 2004)
 * **[Institute of Fundraising seeks feedback on two new draft Codes](https://fundraising.co.uk/2004/03/31/institute-fundraising-seeks-feedback-two-new-draft-codes/)**(
   31 March 2004)
 * **[Sense hires Catalyst for donor development](https://fundraising.co.uk/2004/04/03/sense-hires-catalyst-donor-development/)**(
   3 April 2004)