# JustGiving offers customised online event fundraising service

- Link: https://fundraising.co.uk/2004/03/25/justgiving-offers-customised-online-event-fundraising-service/
- Published: 2004-03-25T00:00:00+00:00
- Author: Howard Lake

**JustGiving’s new service enables charities to create branded microsites under 
their chosen domain name, offering JustGiving’s online giving facilities to their
supporters.**

The Leukaemia Research Fund is the first to showcase the new capability with its
[London Bikeathon](http://www.londonbikeathon.co.uk) site.

Cathy Gilman, Leukaemia Research Fund’s head of fundraising, said: “In recent years
event fundraising has played a major role in raising the Fund’s public profile. 
By customising the JustGiving site to our brand we are hoping to achieve even more
in terms of supporter retention and brand awareness.”

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JustGiving is developing two further customised solutions for the Leukaemia Research
Fund for launch later this month – the child-safe Big Bikeathon site and Alastair
Campbell’s London Triathlon challenge site.

The new customisation service offers other options as well as design. Charities 
can now capture additional data, beyond postal and e-mail addresses, from their 
sponsored event fundraisers and/or donors, to help gain a deeper understanding of
supporters’ profiles and attitudes.

They can also customise donation confirmation screens and automatic e-mails. Creative
use of these facilities could help fundraisers to drive more traffic to a their 
charity’s Web site, or raise awareness of other aspects of its work among new donors.

Most importantly, the customised site will be hosted on a dedicated domain belonging
to the charity, rather than a sub-directory at the justgiving.com address. This 
ensures that the Web address of individual fundraising pages reflect the charity’s
brand and, equally importantly, all automatic e-mails originate from that domain
and not that justgiving.com.

JustGiving’s media officer James Grieve said: “Because customisation options are
built onto JustGiving’s existing fundraising platform, the service is faster and
considerably cheaper than building a micro-site from scratch. Every site comes with
our highly regarded telephone and e-mail customer support service, so charities 
can be sure its supporters are in safe hands.”

Future customised services from JustGiving include registration, earmarked appeals
and membership.

Since it launched in 2001, JustGiving has handled over £5 million in donations to
550 charities.

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 * **[DebRA raises £60,000 online within 24 hours](https://fundraising.co.uk/2004/03/30/debra-raises-60000-online-within-24-hours/)**(
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