# BSkyB offers free promo film to 10 youth charities

- Link: https://fundraising.co.uk/2004/03/24/bskyb-offers-free-promo-film-10-youth-charities/
- Published: 2004-03-24T00:00:00+00:00
- Author: Howard Lake

**Digital TV provider BSkyB is offering 10 charities the opportunity to highlight
their work for free by having a short film developed, produced and aired on The 
Community Channel, the not-for-profit TV channel.**

This support is the first phase in BSkyB’s ‘Make It Big’ initiative, which will 
build a three-year partnership with one, or, a consortium of charities.

Any UK charitable organisation that works with young people aged 11-19 is invited
to pitch an idea for a short film to showcase their work. The 10 charities chosen
will have their ideas developed into three-minute films which will be premiered 
on The Community Channel during summer 2004. BSkyB says that this package is worth
around £30-£50,000 each.

## Advertisement

These donated films are in fact the first stage to BSkyB selecting one charity from
the 10 as its partner for the next three years in a new charity partnership to support
young people.

The partnership is part of Sky’s wider commitment to inspiring and supporting young
people through its Reach For The Sky initiatives, which offer 11-19 year olds inspirational
and fun ways of achieving their potential and focusing on their futures.

Ben Stimson, Head of Corporate Responsibility at BSkyB, said: “The charity partnership
that we develop from the ten films will have a further value of at least £1 million
pounds to the charity partner. However, we are looking for a charity that will generate
innovative ideas such as employee fundraising, cause related marketing and further
broadcast opportunities to ensure that the value actually far exceeds this. Ultimately,
we are looking for a charity that will take full advantage of Sky’s expertise and
appeal to young people.”

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