# Sense launches its first cause related marketing campaign

- Link: https://fundraising.co.uk/2004/03/20/sense-launches-its-first-cause-related-marketing-campaign/
- Published: 2004-03-20T00:00:00+00:00
- Author: Howard Lake

**National deafblind charity Sense has launched its first cause related marketing
deal with the leading bagel maker, Bagel Factory.**

Bagel Factory, suppliers of the 2004 Flora London Marathon, approached Sense because
it is one of the official charities for this year’s race.

Bagel Factory will be donating £2 to Sense for every ‘Bakers Dozen’ pack it sells
until April 18 2004. This initiative will continue until June for customers who 
have a promotional coupon. Bagel Factory will also be supplying free bagels to the
Sense marathon team at the charity’s post race reception. A Bakers Dozen pack contains
13 fresh baked bagels and cost £6. All of Bagel Factory’s outlets are running this
promotion (excluding Bagel Factory at Harrods).

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Catrin Edwards, Corporate Partnerships Manager at Sense, said: “We hope this initiative
will form a basis for Sense to extend its cause related marketing portfolio. We 
are now actively looking for other companies interested in launching similar campaigns
with Sense in the future.”

 * **[Canons choose BHF as national charity partner](https://fundraising.co.uk/2004/03/23/canons-choose-bhf-national-charity-partner/)**(
   23 March 2004)
 * **[Boots chooses Tommy’s, the Baby Charity as charity of the year](https://fundraising.co.uk/2004/03/24/boots-chooses-tommy039s-baby-charity-charity-year/)**(
   24 March 2004)
 * **[New Court decision on legacies and mental illness](https://fundraising.co.uk/2004/03/24/new-court-decision-legacies-and-mental-illness/)**(
   24 March 2004)