# HSA Group promotes payroll giving to its staff

- Link: https://fundraising.co.uk/2004/03/19/hsa-group-promotes-payroll-giving-its-staff/
- Published: 2004-03-19T00:00:00+00:00
- Author: Howard Lake

Healthcare cash plan provider the HSA Group has worked with Charities Aid Foundation(
CAF) to promote payroll giving among its staff and match employees’ donations pound
for pound.
Following a promotion by the HSA and CAF to 650 staff in Hampshire, Hertfordshire
and Leeds, over 17% signed up to Give As You Earn generating £14,232 a year from
staff contributions plus company matching.

HSA is one of nearly 7,000 companies offering Give As You Earn, generating

over £50 million annually.

## Advertisement

Liz Aplin, Corporate Relations Manager at CAF said: “The level of enthusiasm

of HSA staff in promoting the Give As You Earn scheme was exceptional. The

training of staff champions and a widespread e-mail and poster campaign ensured 
that the level of awareness among employees was high, even before the face-to-face
promotion began.

“HSA is an excellent example of how a medium sized company can achieve real success
through a carefully planned and well supported promotion.”

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