# Red Cross launches first banner advert campaign

- Link: https://fundraising.co.uk/2004/03/18/red-cross-launches-first-banner-advert-campaign/
- Published: 2004-03-18T00:00:00+00:00
- Author: Howard Lake

The British Red Cross is launching its first online banner ad campaign to promote
direct debits and regular giving.
According to Third Sector magazine, the banner
adverts, created by marketing agency Panlogic, will appear on Ebay.co.uk, lastminute.
com, Reuters.com and Ample (www.iii.co.uk).

The banners deliver visits to a microsite, justonehour.co.uk, which encourages people
to donate an hour’s salary each month by direct debit, although it will also accept
one-off credit/debit card donations. The site includes a calculator that will calculate
the hourly income of a visitor based on the figure they give for their annual income.

The British Red Cross’ campaign is therefore an odd mixture of being very behind
the times in terms of simply testing the banner ad for the first time, yet being
up with the more active online fundraising charities in not only accepting direct
debits online but specifically promoting them.

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