# Barnardo's launches funny viral e-mail to promote sponsored runs

- Link: https://fundraising.co.uk/2004/03/18/barnardo039s-launches-funny-viral-email-promote-sponsored-runs/
- Published: 2004-03-18T00:00:00+00:00
- Author: Howard Lake

Barnardo’s has launched a viral e-mail campaign depicting fancy dress runners in
an attempt to sign up runners to raise funds for the charity in sponsored runs.

The viral e-mail shows videos of six fancy dress runners, including a Statue of 
Liberty, Egyptian Mummy, angel and pantomime horse, training on a gym’s running 
machine. “It doesn’t matter where you run or what you wear,” reads the e-mail’s 
message. “Just have fun and help us turn your miles into children’s smiles.”

The charity is hoping to recruit runners with places in events from fun runs to 
marathons, and it is also offering places in marathons and half-marathons in the
UK, France and the USA, which runners can register for online.

The e-mail was sent first to the charity’s 6,000 staff, and will then be sent to
targeted supporters.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

You can view the viral e-mail online at Barnardo’s Web site.

 * **[Social economy experiences shared at transnational conference](https://fundraising.co.uk/2004/04/01/social-economy-experiences-shared-transnational-conference/)**(
   1 April 2004)
 * **[WCVA offers free online-only membership to voluntary groups](https://fundraising.co.uk/2004/04/01/wcva-offers-free-onlineonly-membership-voluntary-groups/)**(
   1 April 2004)
 * **[Private support for the arts reaches £376 million](https://fundraising.co.uk/2004/04/20/private-support-arts-reaches-376-million/)**(
   20 April 2004)