# BLF beats income targets for in memoriam campaign in three months

- Link: https://fundraising.co.uk/2004/03/17/blf-beats-income-targets-memoriam-campaign-three-months/
- Published: 2004-03-17T00:00:00+00:00
- Author: Howard Lake

**In just three months of testing its new Tribute Giving programme, developed with
In Memoriam fundraising specialists ‘Our Lasting Tribute’, The British Lung Foundation
has had over 50 Tribute Funds set up and raised £39,000.**

“The take up of our tribute funds has been phenomenal. It’s way ahead of my targets
and expectations. And we haven’t even rolled it out to our regional offices and 
Breathe Easy groups yet!”, says Richard Yorke, from British Lung Foundation’s direct
marketing and donor development unit.

“Our star fundraiser is a man called Barry. Barry lost his wife to lung cancer before
Christmas. He decided to set up a Breath of Life Fund to keep her memory alive and
to support our work to help others in her situation. He’s already raised over £16,000.
£10,000 of that has come from a WI-style calendar of him and his male mates totally
nude – their modesty barely concealed by the strategic placement of newspapers, 
sofas and in Barry’s case a pneumatic drill. He’s also persuaded 50 of his female
friends to run the Flora Light for us. With motivation and dedication like that 
I can easily see Barry breaking the £50,000 figure this year.”

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John Grain, Managing Director of Our Lasting Tribute, said: “This fantastic result
just goes to show how motivated people can be when fundraising in memory of someone
they love. British Lung Foundation have now got an excellent programme that really
meets donors’ needs and clearly demonstrates the massive potential of this largely
untapped source of fundraising income.”

Our Lasting Tribute is direct marketing and fundraising agency Whitewater’s in memoriam
product which has been adopted by over 30 UK charities in its first year.

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