# CAF's Tailored Efundraising service reaches £1million mark

- Link: https://fundraising.co.uk/2004/03/10/caf039s-tailored-efundraising-service-reaches-1million-mark/
- Published: 2004-03-10T00:00:00+00:00
- Author: Howard Lake

**Over £1 million has now been donated online to charities through Charities Aid
Foundation’s (CAF) Tailored Efundraising service.**

Launched in August 2002, Efundraising enables charities of all sizes to

accept secure, tax-effective credit/debit card and Direct Debit donations

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from their own Web site, without the need for a specialised trading and banking 
service.

It is now used by over 350 non-profit organisations. Individual donations

through the service have ranged from £5 to £10,000 and have been made from 100 countries
including Australia, Belgium, the US, Canada and Japan.

The African Children’s Education Trust (A-CET) now receives “nearly 10%” of its 
income online through Efundraising. According to trustee David Stables: “As a small
charity we are unable to afford what might be

termed as direct or ‘face-to-face’ fundraising, so we feel we should just

make it as easy as possible to attract all potential donors. Setting up

Efundraising was easy and virtually automatic, and the system suits us

admirably.”

Efundraising links a charity’s Web site to secure donation pages which can be

tailored to fit in with the look and feel of its own site. Working alongside e-commerce
solutions company World Pay, CAF handles all the administration on behalf of the
charity, from designing the donation pages, to processing gifts and reclaiming tax
from

the Inland Revenue. On average 76% of donations through Efundraising are

made via Gift Aid compared to a sector average of 28%.

As well as UK sterling, charities can appeal for gifts in US dollars or Euros. Further
currencies can be added to their donation pages on request.

CAF’s system allows charities to view statements of donations online. In addition
CAF provides donor records and hard copy reports. CAF says that “charities also 
get to view donations being made through their Web sites in real time.” Efundraising
includes an online tracking facility that enables charities to identify from which
sites or e-mails their donations have originated.

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