# Giving Campaign debates how to get the better off to give more

- Link: https://fundraising.co.uk/2004/03/04/giving-campaign-debates-how-get-better-give-more/
- Published: 2004-03-04T00:00:00+00:00
- Author: Howard Lake

**The Giving Campaign is this month hosting a debate on how the “mass affluent” 
can be pursuaded to give more to charity.**

The debate, “A Wealth of Opportunity: Persuading the better-off to give more”, will
be held on Thursday 18 March 2004 from 18.00 – 20.00 at the CBI conference centre
in London.

Using NOP research into how the mass affluent decide on the level of their gift,
the debate will explore two key questions. First, are bench marks the answer? Should
charities or the government be promoting the idea of donors giving at least 1% of
their income to charity? Secondly, on the assumption that if you don’t ask, you 
don’t get, should charities be more aggressive, less “British” about asking for 
money?

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Campbell Robb, Director of Policy at NCVO is Chairing the event, and other panellists
include Thomas Hughes-Hallet, Chief Executive of Marie Curie Cancer Care; Joe Saxton,
Co-founder of NFP Synergy; Dame Stephanie Shirley, business leader and founder of
The Shirley Foundation; and Lord Phillips of Sudbury, Partner of Bates, Wells and
Braithwaite.

The Campaign will be launching a new research report at the debate, revealing the
results of NOP research into how wealth people choose the level of their charitable
donations.

The debate is free to attend. For more information about the debate contact Anna
Quayle at the Giving Campaign on 020 7930 3154.

 * **[Children's charity relaunched as Little Hearts Matter](https://fundraising.co.uk/2004/03/11/children039s-charity-relaunched-little-hearts-matter/)**(
   11 March 2004)
 * **[CAF announces first New Family Philanthropy Conference](https://fundraising.co.uk/2004/03/12/caf-announces-first-new-family-philanthropy-conference/)**(
   12 March 2004)
 * **[New South Yorkshire charities' consortium to promote local payroll giving](https://fundraising.co.uk/2004/03/12/new-south-yorkshire-charities039-consortium-promote-local-payroll-giving/)**(
   12 March 2004)