# Legion selects Bmycharity.com for online sponsorship service

- Link: https://fundraising.co.uk/2004/02/27/legion-selects-bmycharitycom-online-sponsorship-service/
- Published: 2004-02-27T00:00:00+00:00
- Author: Howard Lake

Bmycharity.com will provide an online fundraising and sponsorship service for the
Royal British Legion’s Poppy Bike Web site that promotes the charity’s annual cycle
rides.
The Royal British Legion’s cycle rides take place throughout the year and
cater for all levels of ability. The addition of bmycharity.com’s service is expected
to boost the income generated by the rides by making it easier for cyclists to promote
their ride to friends and family and to collect the income.

Nick Hanmer, Events Organiser at The Royal British Legion, says: “We considered 
alternative providers but realised that Bmycharity’s flexible services will enable
us to retain control of our branding and key messages while making fundraising quicker
and easier for our cyclists. We are keen to use the service both to increase the
Gift Aid we can reclaim and to reduce our administrative costs. We also see online
fundraising as an opportunity to recruit more cyclists.”

Ben Brabyn, Managing Director of Bmycharity, and a former Royal Marine Commando,
said: “The Legion has always supported friends and former colleagues of ours through
injury and bereavement, so we are delighted to be able to help in return. In particular
we look forward to helping the Legion fundraising team to increase income while 
cutting their costs to help secure the future of this great organisation.”

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