# IPR PRide award for Rotary Stroke Awareness Campaign

- Link: https://fundraising.co.uk/2004/02/26/ipr-pride-award-rotary-stroke-awareness-campaign/
- Published: 2004-02-26T00:00:00+00:00
- Author: Howard Lake

Rotary International in Great Britain and Ireland’s Stroke Awareness Campaign has
won the Institute of Public Relations’ IPR PRide Award 2003/4 for Best Charity or
Non-Profit Campaign.
The twelve month campaign in support of The Stroke Association
ran from July 2002 to June 2003. It publicised the fact that high blood pressure
is the largest single preventable cause of stroke.

The focus of the campaign was a Blood Pressure Awareness Day in April 2003. More
than 1000 Rotary Clubs organised 130,000 blood pressures checks on one day, gaining
an entry in the Guinness Book of Records.

The media coverage for the project reached a potential audience in excess of 60 
million and included 1,000 media stories. The campaign raised £65,000 in England
and Wales and additional funds were raised in Scotland and Ireland. In addition 
500,000 promotional leaflets were distributed to the public by Rotary Clubs.

## Advertisement

There were numerous requests from doctors, the public and Rotarians to make this
an annual event. As a result Rotary will be organising Blood Pressure Awareness 
days on 2 and 3 April 2004.

 * **[Think tank rails against contemporary 'caring' society](https://fundraising.co.uk/2004/02/26/think-tank-rails-against-contemporary-039caring039-society/)**(
   26 February 2004)
 * **[Spinal Research appoints Volunteer Network Fundraiser](https://fundraising.co.uk/2004/03/05/spinal-research-appoints-volunteer-network-fundraiser/)**(
   5 March 2004)
 * **[Charitydiscounts.org rebrands as thanQ.org](https://fundraising.co.uk/2004/03/09/charitydiscountsorg-rebrands-thanqorg/)**(
   9 March 2004)