# AMA introduces SMS service

- Link: https://fundraising.co.uk/2004/02/24/ama-introduces-sms-service/
- Published: 2004-02-24T00:00:00+00:00
- Author: Howard Lake

Northern Ireland based contact centre AMA has introduced an short message service(
SMS) service for its charity clients.
Fintan Bradley, Director of AMA Charity Services
Ltd, said: “We are delighted to be able to offer yet another marketing tool to our
charity clients. We believe that SMS will help charities with their donor development
and retention programmes while radically increasing campaign profitability. The 
system we have purchased allows us to “group send” to thousands of individuals and
to time the release for maximum impact.

“The response mechanism also allows our charities immediate access to their donors,
and to have a greater understanding of what they think and feel.”

AMA believe the new service is relevant to charities looking to attract the younger
donor who are habitual mobile phone users and to face-to-face recruits who tend 
to fit this younger profile.

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