# Red Cross recruits 3,500 new online donors following Iran earthquake

- Link: https://fundraising.co.uk/2004/02/19/red-cross-recruits-3500-new-online-donors-following-iran-earthquake/
- Published: 2004-02-19T00:00:00+00:00
- Author: Howard Lake

The British Red Cross’s Iranian earthquake appeal of December 2003 generated online
donations from 3,500 new donors.
The appeal was launched on 26 December 2003 following
the earthquake that devastated the town of Bam and surrounding areas.

According to Revolution magazine, the Red Cross is analysing the motives and activities
of these donors using RedEye’s visitor identification and customer profiling tools.
These enable the charity to detect patterns with a view to being able to segment
the donorbase in the future to send targeted appeals and messages.

The tools are also being used to track the results of search engine marketing activity
by the British Red Cross.

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