# Burger King continues its support for NSPCC

- Link: https://fundraising.co.uk/2004/02/17/burger-king-continues-its-support-nspcc/
- Published: 2004-02-17T00:00:00+00:00
- Author: Howard Lake

**Burger King is continuing its support of the NSPCC with trayliners designed to
give information on the NSPCC’s current ‘Someone to Turn To’ campaign.**

Burger King has worked with the NSPCC on various initiatives since 1999, including
fundraising and awareness-raising. The advertisement space on the trayliners was
donated to the NSPCC by the food company as part of its corporate citizenship programme.

NSPCC’s Katie Stringer said: “Teenage Burger King customers are the target audience
for this campaign making this a very effective way to reach young people.”

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The trayliners will be present in Burger King outlets until the end of February 
2004.

 * **[Burger King’s cause-related marketing challenge to McDonalds – a catalyst for relationship marketing?](https://fundraising.co.uk/2015/08/27/burger-kings-cause-related-marketing-challenge-to-mcdonalds-a-catalyst-for-relishionship-fundraising/)(
   27 August 2015)**
 * **[Asda and meat brands to help customers donate thousands of meals to Fareshare](https://fundraising.co.uk/2020/02/09/asda-and-meat-brands-to-help-customers-donate-thousands-of-meals-to-fareshare/)(
   9 February 2020)**