# Groundspring.org offers free guide to online fundraising

- Link: https://fundraising.co.uk/2004/02/11/groundspringorg-offers-free-guide-online-fundraising/
- Published: 2004-02-11T00:00:00+00:00
- Author: Howard Lake

**US non-profit Groundspring is offering its 100-page guide to online fundraising
at no charge.**

Groundspring.org’s ‘Online Fundraising Handbook’ is a guide to “making the most 
of the Web and email to raise more money online.” It is the handout that was given
to delegates at Groundspring’s series of training workshops to American non-profits
during 2002. So it is not up-to-date.

Nevertheless, it is packed with practical advice from some old hands at online fundraising,
including Donordigital’s Nick Allen. There are a good number of case studies, plus
useful documents such as sample budget and a sample online fundraising strategy.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The handbook’s chapters cover:

 * Internet Strategies for Success
 * Acquiring and Cultivating Donors Online
 * Email Messaging Matters
 * Catching Donors in Your Web (Site)
 * Working with the Groundspring.org DonateNow and EmailNow Services
 * Driving Traffic to Your Site
 * Picking Your Partners and Promotions
 * Organizing Online Advocacy Campaigns
 * Prioritizing and Allocating Resources Online Fundraising
 * Appendix

The guide is not entirely supplier independent since it details Groundspring.org’s
DonateNow and EmailNow services. Still, the level of detail offered compensates 
for that.

Experienced online fundraisers might not find too much they didn’t know already,
but for those fairly new to the sector this proves a very useful introduction. It’s
US-focused of course, given that Groundspring’s training courses were held in the
USA, and sometimes focused specifically on San Francisco and the Bay area. Still,
much of the advice applies to online fundraising in other countries.

To download the handout in PDF/Adobe Acrobat format you are asked to provide your
contact details.

 * **[Charities “lose out on £395 million” because donors don’t choose Gift Aid](https://fundraising.co.uk/2004/02/11/charities-quotlose-out-395mquot-because-donors-don039t-choose-gift-aid/)**(
   11 February 2004)
 * **[Online survey to help Institute promote fundraising as a career](https://fundraising.co.uk/2004/02/12/online-survey-help-institute-promote-fundraising-career/)**(
   12 February 2004)
 * **[Convio offers paper on lessons from Howard Dean's online fundraising](https://fundraising.co.uk/2004/02/15/convio-offers-paper-lessons-howard-dean039s-online-fundraising/)**(
   15 February 2004)