# Macmillan appoints Barraclough Edwards Chamberlain to new fundraising campaign

- Link: https://fundraising.co.uk/2004/02/10/macmillan-appoints-barraclough-edwards-chamberlain-new-fundraising-campaign/
- Published: 2004-02-10T00:00:00+00:00
- Author: Howard Lake

Barraclough Edwards Chamberlain has been appointed by Macmillan Cancer Relief to
test a new fundraising campaign for 2004.
The campaign will focus on the positive
work done by Macmillan’s staff and in particular the role played by its well-known
nurses.

Clara Avery, Direct Marketing Manager at Macmillan, said: “We’ve asked Barraclough
Edwards Chamberlain to create a new fundraising campaign for us that will inform
potential donors about the work we do for people living with cancer. Their experience
and creative reputation played a significant part in our decision to appoint them.”

Nic Chamberlain, Managing Partner at Barraclough Edwards Chamberlain, said: “Macmillan
has set us a tough challenge as their current execution works so well for them. 
However, we hope that we can create a concept that will bring a greater awareness
of the work Macmillan does, as well as help them raise funds so they can continue
to expand their work.”

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Barraclough Edwards Chamberlain is the agency founded in July 2003 by former Proximity
Chairman Chris Barraclough and two former BHWG colleagues, Steve Edwards and Nic
Chamberlain. Their current client list includes the IDM, Scottish Widows, BP, EMAP
and Shelter.

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