# Temple St University Children's Hospital enjoys raffle boost

- Link: https://fundraising.co.uk/2004/02/08/temple-st-university-children039s-hospital-enjoys-raffle-boost/
- Published: 2004-02-08T00:00:00+00:00
- Author: Howard Lake

Temple St University Children’s Hospital in Ireland has recently increased its annual
Christmas raffle income substantially after recruiting new raffle ticket sellers.

The ticket seller recruitment was handled by Anderson Manning Associates Charity
Services Division (AMA Charity Services Ltd), which was also charged with increasing
response rates.

AMA, working with the hospital and Niamh Sheeran Associates, devised the overall
strategy and campaign development, from design to data selection, recruitment and
response handling.

Fintan Bradley, Director of AMA Charity Services, said: “Temple St is such a well
known and respected children’s hospital in Ireland that our operators were not only
able significantly to increase take-up year-on-year but thoroughly enjoyed the experience.”

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According to Bradley, the AMA team was so confident about its ability to deliver
against Temple St’s expectations that the company promised to run the campaign free
of charge if they didn’t succeed.”

They didn’t need to fulfil their pledge because the campaign secured nearly 10,000
collectors resulting in a net profit of £45,000.

Temple Street University Children’s Hospital is, incidentally, the nominated charity
of Kerry McFadden, one of the participants in ITV’s current “I’m a Celebrity – get
me out of here” show.

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