# More major gifts received online in USA

- Link: https://fundraising.co.uk/2004/02/03/more-major-gifts-received-online-usa/
- Published: 2004-02-03T00:00:00+00:00
- Author: Howard Lake

More donors are giving donations of $1,000 or more online, according to a survey
of American non-profits by Kintera Inc, the online fundraising technology company.

Kintera examined the results of 3,151 large and small fundraising campaigns that
received donations during 2003. Some lasted a few weeks, others six months.

Classifying a major gift as any donation over $1,000, Kintera reports that such 
gifts amounted to 8.3% of all donations received online. Of these major gifts, 53.6%
were exactly $1,000, raising 34.2% of all large online gifts. A further 3.6% were
$5,000 or higher, raising 15.4% of all large online gifts. Of the 3,151 campaigns,
460 (14.6% of the total) received at least one gift of $1,000 or more online.

Major gifts will seldom dominate a non-profit’s online income, but given this growing
willingness at least by American donors to give large gifts online, it makes sense
to ensure that a charity’s Web site is welcoming to current or prospective major
donors.

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