# NSPCC online raffle raises £16,000

- Link: https://fundraising.co.uk/2004/01/31/nspcc-online-raffle-raises-16000/
- Published: 2004-01-31T00:00:00+00:00
- Author: Howard Lake

**Revolution magazine features NSPCC’s online raffle last year as its campaign of
the month for January 2004.**

The campaign, handled by Charity Technology Trust (CTT), ran for five weeks in July
and August 2003. The NSPCC aimed to raise £15,000 via the raffle and to raise awareness
of the promotion among staff and corporate supporters.

The campaign involved a variety of e-mail messages. One was sent to 69,000 people,
a targeted section of the NSPCC database, including any lapsed donors. A second,
with the them ‘make the most of your holiday’, was sent to all subscribers to the
NSPCC e-news publication. At the same time a button on the charity’s Web site’s 
home page linked to the raffle microsite. A third e-mail was sent to the 5,000 subscribers
to CTT’s own raffle e-mail newsletter.

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Eight large companies including Computacenter, Scottish & Southern Energy, and Microsoft
also promoted the raffle to their staff via e-mail. Staff were directed to raffle
microsites that featured the branding of their employer.

The online raffle raised £16,000, beating the three previous online raffles that
NSPCC has run with CTT. This is the highest amount ever raised by a single CTT online
raffle. Peter Sweatman, chief executive of CTT, said: “”As online as a medium for‘
cold giving’ is growing, £16,000 – predominately from cold prospects – was a large
amount for a one-off campaign.”

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