# Christian Aid appoints Whitewater as direct marketing agency

- Link: https://fundraising.co.uk/2004/01/28/christian-aid-appoints-whitewater-direct-marketing-agency/
- Published: 2004-01-28T00:00:00+00:00
- Author: Howard Lake

**Christian Aid has appointed direct marketing and fundraising agency Whitewater
to help develop its direct marketing fundraising activity.**

Christian Aid made the choice after a three month, four-stage pitch that saw ten
initial agencies being whittled down to just two for final presentations. Whitewater
will replace incumbent agency Target Direct, who worked with the charity for four
years.

Christian Aid is perhaps best known for its successful annual ‘Christian Aid Week’
fundraising event, but the charity also has a year-round direct marketing fundraising
programme. Working with Whitewater it is looking to develop this activity considerably
in support of ambitious five year income growth targets.

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Following their selection by Christian Aid and other new business successes, 36-
strong Whitewater is adding two new staff to its client services team.

 * **[British Red Cross launches cold mailing to recruit regular donors](https://fundraising.co.uk/2004/01/30/british-red-cross-launches-cold-mailing-recruit-regular-donors/)**(
   30 January 2004)
 * **[Pure grows to 20 clients within two years](https://fundraising.co.uk/2004/02/04/pure-grows-20-clients-within-two-years/)**(
   4 February 2004)
 * **[New charity donors prospects list from Occam and claritas Acxiom](https://fundraising.co.uk/2004/02/05/new-charity-donors-prospects-list-occam-and-claritas-acxiom/)**(
   5 February 2004)