# Two more charities join Whitewater's In Memoriam service

- Link: https://fundraising.co.uk/2004/01/26/two-more-charities-join-whitewater039s-memoriam-service/
- Published: 2004-01-26T00:00:00+00:00
- Author: Howard Lake

**Children’s charity NCH and Kew Gardens have joined ‘Our Lasting Tribute’, the 
In Memoriam fundraising campaign set up by direct marketing and fundraising agency
Whitewater.**

In its first year of operation 30 charities have joined ‘Our Lasting Tribute’, Whitewater’s
in memoriam fundraising service. Several are “already seeing significant income 
growth as a result of new in memoriam programmes”, says the agency.

Member charities include some of the UK’s largest, such as Cancer Research UK and
RSPB, as well as smaller specialist organisations like The Jennifer Trust for SMA
and Friends of the Elderly.

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Recent high profile tribute funds set up include one by Dame Judi Dench in memory
of her late husband, Michael Williams, on behalf of the British Lung Foundation.

Chrissy Papworth, Legacy Campaign Manager at new member NCH, said: “In Memoriam 
fundraising is an area where we knew we needed a more strategic approach, and the
Our Lasting Tribute service provides us with exactly what we were looking for.”

To handle the growing number of charities establishing ‘Our Lasting Tribute’ fundraising
programmes, former Stonewall Development Director Rupert Tebb has been recruited
by Whitewater to manage member services. In addition, Matthew Hunt has joined the
team as Head of UK Marketing and Product Development. Matthew was previously an 
Account Director at direct marketing agency WWAV. Charlotte Harris, who managed 
the UK launch of ‘Our Lasting Tribute’ is now investigating opportunities for the
service outside the UK.

John Grain, Managing Director of Our Lasting Tribute, said: “The last year has been
tremendously exciting for Our Lasting Tribute. With our expanded five person team,
I feel confident that we can make the service we provide even more successful for
our clients.”

 * **[Christian Aid appoints Whitewater as direct marketing agency](https://fundraising.co.uk/2004/01/28/christian-aid-appoints-whitewater-direct-marketing-agency/)**(
   28 January 2004)
 * **[British Red Cross launches cold mailing to recruit regular donors](https://fundraising.co.uk/2004/01/30/british-red-cross-launches-cold-mailing-recruit-regular-donors/)**(
   30 January 2004)
 * **[Pure grows to 20 clients within two years](https://fundraising.co.uk/2004/02/04/pure-grows-20-clients-within-two-years/)**(
   4 February 2004)