# World Vision withdraws Great Gifts online affiliate programme

- Link: https://fundraising.co.uk/2004/01/24/world-vision-withdraws-great-gifts-online-affiliate-programme/
- Published: 2004-01-24T00:00:00+00:00
- Author: Howard Lake

**World Vision has suspended its online affiliate programme that it used to promote
its Great Gifts online catalogue.**

The affiliate programme enabled World Vision to secure banner adverts for its Great
Gifts catalogue on thousands of Web sites, in return for paying a percentage of 
income generated. The system was managed by dealgroupmedia’s ukaffiliates.com.

The programme, begun in December 2002, is currently suspended so affiliates will
not earn any further income. It will be terminated on 23 February 2004.

## Advertisement

World Vision was one of four UK charities that has trialled online affiliate marketing.
A charity spokesperson commented that, as the charity reviewed its income and expenditure,
it currently believed “that this is not a best use of our expenditure at this time
of year.” However, it was expected that the programme would be relaunched in September
to December 2004.

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