# New online travel affiliate programme

- Link: https://fundraising.co.uk/2004/01/23/new-online-travel-affiliate-programme/
- Published: 2004-01-23T00:00:00+00:00
- Author: Howard Lake

**Travel for Charity is a new online travel and holiday site for consumers and businesses
that will pay 75% of its commissions to participating charities.**

Travel for Charity has been set up by Stuart Miller, a Liverpool-based father whose
son was diagnosed with leukaemia and who set out to raise funds in respose. The 
system is now open to all charities to benefit from.

Stuart teamed up with Holiday Express and MHR Business Travel, both ABTA bonded 
agents, to get the idea off the ground.

## Advertisement

Individuals and businesses who book travel via the travel-for-charity.co.uk Web 
site or their travel partners’ reservations departments can choose a charity to 
donate to because 75 per cent of the money earned through the project goes to the
good causes chosen by travellers.

The remaining 25% is used to cover administrative and technical expenses, although
Stuart hopes to secure sponsorship to free up this amount for charities.

Stuart chose to base his fundraising activity on travel because he had worked in
the sector for many years. “Having worked in the travel industry for most of my 
life, I thought of a way for people to support charities without having to put their
hands deeper into their pockets – essentially pledging cash to their favourite good
causes when they book their holiday or corporate travel with us,” he said.

“The commission earned from our travel partners goes to good causes instead.” Charities
already partnering with Travel for Charity include Barnardo’s, Help The Hospices,
Alder Hey, National
 Association of Children With Cancer Parents’ Organisation, 
Claire House, Zoe’s Place, Lasers for Life, and other smaller charities in the Merseyside
area.

Stuart is encouraging other charities to partner with the site and earn income from
all their supporters who book travel via the site.

Payments are made monthly in arrears. What can a charity expect to earn? Stuart 
explains: “say an average holiday spend is £1,000. Of this our partners Holiday 
Express and MHR Travel earn 10%, of which we earn 30%, giving an income of £30; 
75% of this goes to the specified charity.” So an average holiday booking should
generate £22.50 for a charity.

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