# Breakthrough targets Mother's Day for fundraising walk - Link: https://fundraising.co.uk/2004/01/23/breakthrough-targets-mother039s-day-fundraising-walk/ - Published: 2004-01-23T00:00:00+00:00 - Author: Howard Lake Breakthrough Breast Cancer has appropriately chosen Mother’s Day on which to hold its fundraising Crocus Walk. Charities have for some years been trying to gain added profile for their fundraising appeals and events by linking in with seasonal holidays and other key dates in the year. Magazine editors will almost always give a charity appeal coverage if it links up with a public holiday or date such as Valentine’s Day or Bonfire Night. Breakthrough Breast Cancer is following this trend by linking its Crocus Walk with Mother’s Day. “Organise a Crocus Walk to celebrate Mothers’ Day” reads the charity’s full-page advert in lifestyle magazines. (Incidentally, it is correctly spelled “Mother’s Day” on their Web site). A Crocus walk can be any length, from a walk in the local park to a major hike, and it can be held at any time. Norwich Union has agreed to provide matched giving for the event, and will match pound for pound all funds raised up to £100,000. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) Your charity might already have its own day or week, but there still might be time to “acquire” one of the other dates of the year. * **[Shelter launches fundraising quiz event for finance professionals](https://fundraising.co.uk/2004/01/27/shelter-launches-fundraising-quiz-event-finance-professionals/)**( 27 January 2004) * **[Marathon runner aims to frustrate Archer's fundraising record bid](https://fundraising.co.uk/2004/01/29/marathon-runner-aims-frustrate-archer039s-fundraising-record-bid/)**( 29 January 2004) * **[Portland Hospital to support Dreams Come True](https://fundraising.co.uk/2004/02/06/portland-hospital-support-dreams-come-true/)**( 6 February 2004)