# Corbis exceeds $1 million image donation goal

- Link: https://fundraising.co.uk/2004/01/21/corbis-exceeds-1-million-image-donation-goal/
- Published: 2004-01-21T00:00:00+00:00
- Author: Howard Lake

**Image licensing company Corbis has already given charities and non-profits around
the world over $1 million worth of image licensing, and will be extending the programme
into 2004.**

If you’re looking for top quality graphics to enhance your charity’s annual report
or Web site, you should be pleased to learn that Corbis is extending its charity
licensing programme for a further year.

In one of the largest initiatives of its kind in the image licensing industry, Corbis
waived more than $1 million in licensing fees to charities and non-profit organisations
around the world last year. The

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company has now announced that it will extend the programme for 2004, donating

another $1 million “to help non-profits tell their important stories.”

The program originated in 2003 as part of the company’s year-long celebration of
the 100th birthday of Dr. Otto Bettmann, founder of the Bettmann Archive. Owned 
by Corbis since 1995, the Bettmann Archive is one of

the world’s largest and oldest collections of photographs, containing 11.5 million
images. Corbis clients frequently tap these images for use in everything from product
packaging and ad campaigns to books, magazines, and documentaries. Photos in the
archive range from iconic images of human

history to depictions of everyday life.

“It’s always our business to help clients tell their stories with impact that goes
beyond words,” said Steve Davis, chief executive officer of Corbis. “The image donation
program was so well received around the world last year that it is our privilege
to continue supporting non-profits by

giving them access to the world’s foremost visual record.”

Charities and non-profit organisations in the UK are again eligible to participate
in the 2004 image donation program. Beneficiaries in 2003 included Macmillan Cancer
Relief, Royal College of Surgeons and

Westminster MENCAP.

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