# Book offers advice to volunteer Web managers

- Link: https://fundraising.co.uk/2004/01/19/book-offers-advice-volunteer-web-managers/
- Published: 2004-01-19T00:00:00+00:00
- Author: Howard Lake

**“The Accidental Webmaster” by Julie Still is full of practical advice to the many
people who create and maintain Web sites for voluntary organisations in a voluntary
capacity.**

The 205-page paperback is written for an American audience but should still prove
useful to UK charities’ Web managers, particularly those new to the role or at the
smaller charity.

A lot of the content could apply to almost any Web site, covering considering domain
names, the duties of a Web site manager, establishing policies for the site, and
some of the various technical issues involved, including naming files and structuring
a site. It’s far from exhaustive, missing out for instance explaining why there 
are two different file suffixes for a standard Web page, .htm and .html. But there
is enough practical advice, such as the chapter on Marketing and Feedback which 
discusses the various statistical information available to Web site managers, to
make it a worthwhile read.

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There is a section “Fundraising on the Web” (note no mention of fundraising by e-
mail), but it is not very extensive or detailed.

Most chapters end with a list of recommended reading, and there is a five-page bibliography
at the end.

Overall Still delivers a practical book that offers a good introduction to the novice
Web site manager.

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