# In Kind Direct is Hampton Court Flower Show's chosen charity

- Link: https://fundraising.co.uk/2004/01/18/kind-direct-hampton-court-flower-show039s-chosen-charity/
- Published: 2004-01-18T00:00:00+00:00
- Author: Howard Lake

In Kind Direct, the charity founded by HRH The Prince of Wales to coordinate UK-
wide in-kind giving, has been chosen as the benefiting charity of the Hampton Court
Palace Flower Show Charity Gala Preview on 5 July 2004. 
Organised in its bicentary
year by the Royal Horticultural Society, which also benefits from the event, the
Gala Preview to the world’s largest annual flower show should prove a valuable opportunity
for In Kind Direct’s message to reach a large and influential audience.

In Kind Direct provides a way for manufacturers and retailers to donate their mainly
new surplus products to charity and at the same time reduce the amount dumped in
landfill.

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