# Bmycharity hosts online fundraising knowledge share

- Link: https://fundraising.co.uk/2004/01/17/bmycharity-hosts-online-fundraising-knowledge-share/
- Published: 2004-01-17T00:00:00+00:00
- Author: Howard Lake

Bmycharity, the online fundraising service, is holding its next online fundraising
knowledge share conference on 19 January 2004 at the MWB Business Exchange in Trafalgar
Square, London.
The conference will focus on practical ways in which online fundraising
can help build income and gather valuable donor intelligence. At the event Bmycharity
will introduce the Bmycharity Four Front Fundraising model which “provides a simple
but effective way to segment supporters and allocate fundraising resources most 
effectively.”

Jon Hinkley from Greenstone Data Solutions will speak at the event. He is an expert
in data mining and intelligent direct marketing techniques who will provide an overview
of the benefits of the data that charities can gather through online fundraising
using Bmycharity’s services. Jon’s team has studied some sample Bmycharity data 
and he will highlight some insights into the role of online fundraising in targeting
particular demographic groups.

The event will include an interactive session in which Bmycharity will invite delegates
to propose and consider a number of options and select the most viable. Contributors
will be eligible for a range of prizes.

## Advertisement

Contact Ben Brabyn at Bmycharity.com.

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