# NSPCC previews upcoming TV ads to supporters via Web

- Link: https://fundraising.co.uk/2004/01/16/nspcc-previews-upcoming-tv-ads-supporters-web/
- Published: 2004-01-16T00:00:00+00:00
- Author: Howard Lake

**The NSPCC has e-mailed its supporters offering them a chance to preview its upcoming
range of TV and radio campaign adverts.**

This month sees the launch of a major programme of TV, radio and press advertising
as part of the NSPCC’s “Someone to turn to” campaign. This encourages young people
aged 11-16 to talk to organisations such as the NSPCC or ChildLine about issues 
such as bullying and neglect.

The NSPCC has just e-mailed its supporters with details of these adverts and the
opportunity to view and hear them on the Web in advance of their airing.

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While the NSPCC isn’t seeking feedback from supporters on the adverts, this use 
of the Web and e-mail to offer benefits such as prior access to information is certainly
a very good use of the medium. You don’t always have to offer something valuable:
the opportunity to preview TV and radio ads might not appeal to all donors, but 
being offered the opportunity certainly brings a sense of shared interest with the
charity.

“As a loyal supporter of the NSPCC we would like to offer you the opportunity to
view the adverts before they are aired”, says the e-mail message. In addition the
charity asks for help: “you can also help us to ensure this campaign succeeds by
spreading our message so children know there is someone out there who will listen
without judging them.”

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