# 86% of US nonprofits plan to increase online fundraising, says survey

- Link: https://fundraising.co.uk/2004/01/16/86-us-nonprofits-plan-increase-online-fundraising-says-survey/
- Published: 2004-01-16T00:00:00+00:00
- Author: Howard Lake

A survey of US nonprofits by online fundraising company Kintera found that 86% of
the respondents plan to increase their web-based fundraising efforts in 2004 compared
to 2003 levels.
Of those surveyed, only 6% expected to maintain online fundraising
efforts at 2003 levels, with 8% expecting to decrease their online fundraising activity
in 2004 compared to 2003.

The poll was conducted online last month by Kintera so the self-selecting participants
are unlikely to be representative.

“The Internet has gone from being one of several channels used by nonprofits for
fundraising to being – in some cases – the primary vehicle being used to generate
donations, says Dr. Harry Gruber, founder and CEO of Kintera, which launched its“
software as a service” business in the first quarter of 2001.

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