# Macmillan achieves 200% increase in online event sign-ups in one year

- Link: https://fundraising.co.uk/2004/01/15/macmillan-achieves-200-increase-online-event-signups-one-year/
- Published: 2004-01-15T00:00:00+00:00
- Author: Howard Lake

Macmillan Cancer Relief has reported a 200% increase in sponsored event sign-ups
online and online income since the revamp of its Web site in January 2003.
Website
Manager Samantha Fanning believes that the development of microsites for Macmillan
challenge events has proved to be particularly successful, with a 25% conversion
rate from online enquiries. For example, 151 participants registered online for 
the Great North Run in 2003, compared to just 10 in 2002. More than £250,000 has
been raised as a result of Web site event sign-ups in 2003.

The Macmillan online catalogue, which sells a variety of gifts and greetings cards,
enjoyed a 47% increase on orders for the Christmas 2003 period compared with the
same period in 2002. Over £70,000 was raised in total last year from merchandise
sold online, an increase of 30% from 2002.

Macmillan confirms that its Web site is generating new donors, and is not simply
offering an alternative method of giving to existing supporters. The charity says
that 80% of online donations in 2003 came from new supporters.

## Advertisement

In December 2003 the site took top prize in the Design for Good category at the 
annual

Design Business Awards. Based on measurable performance of a design, the award acknowledged
the achievements of the site, including an increase of online donations of 35% at
that point.

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 * **[Deadline for Hollis sponsorship awards 2004](https://fundraising.co.uk/2004/01/31/deadline-hollis-sponsorship-awards-2004/)**(
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